Who are we?
Amplify Advisory is a CPA Accounting and Business Services firm with a core focus on quality, integrity and compliance. We work with small business clients to amplify the performance of business and the personal success of the business owners.
Amplify Advisory is a specialist Xero Gold Champion Partner working exclusively with discerning business owners who understand the value of high-quality advisory, accounting, bookkeeping and administrative services.
Over 17 years of working in the valuation and sale of small businesses revealed a substantial gap in the services being provided to business owners by bookkeepers and accountants. The starting point for any business owner to determine what someone might pay is the Profit and Loss statement and we would commonly see issues like rented equipment shown as assets, inaccurate or missing stock, unreconciled accounts and other significant issues which not only create an issue for ATO compliance but also substantially affect the owners ability to make business decisions, obtain finance and can easily prevent the sale of the business. Amplify Advisory is the solution.
Kate Shaw
Kate’s role as managing director is crucial in ensuring the right contribution from each expert is applied to each client’s work in the most effective and efficient way. Her experience in a range of businesses and her knowledge in accounting and financial planning is also applied where complex client issues may arise.
Shane Dingley
Over 30 years, Shane has developed extensive expertise in finance and valuation, building on a base in business strategy, performance improvement, management systems and risk management. Since leaving corporate consulting in 2005, he has started or actively invested in a portfolio of SME businesses. Shane has a professional approach and is collaborative and analytical.
Open and Honest Communication
Communication is key. In our office we value speaking up and being open with each other, clients and anyone else who we may come into contact with. Keeping issues hidden, or not discussing something with the people directly can cause tension, problems and can lead to the breakdown of a team or relationship. We encourage communication in a respectful and honest way and ensure we are clear with our expectations of others, and what we are capable and prepared to do.
Integrity in what we say and do
We pride ourselves on our integrity in dealing with clients, our work and our day to day operations. We abide by the Tax Practitioners Board Code of professional Conduct and will act honestly and openly in all correspondence with clients, staff and any other stakeholders. We ensure the rules are followed and there is no blurring of lines. We are compliantly creative. It’s important that if errors occur (which they will), that these are acknowledged and dealt with – making sure we are trustworthy and stick to our word is important.
Consistency and Reliability
Our team is consistent and reliable. In dealing with deadlines, doing what we say we are going to do, being there when clients or others need us. Providing a safety net for others to fall back on is one of our strengths and knowing we have you covered and you’ve got us covered is essential in feeling secure and being a team. We are responsible for handling the information which provides clients with dependable and trustworthy financial information. Providing this reporting efficiently, on time, every time empowers business owners around their finances and enables them to create confident strategies to grow.
Continual Improvement
Learning is part of the fun. If we don’t know something, we will figure it out. Continual improvement is essential in our office and we are always updating processes and procedures based on feedback from clients, changes in technology or legislation or to improve efficiency. Nothing is a waste of time, it’s all learning. We can’t possibly think of everything ourselves, so it’s important to collaborate on changes in the office together, and by getting suggestions from everyone on ways to improve.
The importance of a balanced life
Everyone has a life and family outside the office. It is essential to keep perspective and ensure balance. We are understanding and flexible when it comes to making sure there is a good arrangement for all staff and clients. The work will still be there on Monday.